RATES

My rates are highly competitive and are priced by market sector. Voice over recordings and their associated usage payments ( where they apply ) can get a little complex, so please do contact me and I’ll be happy to discuss.

The following information is, I hope, helpful: 


Turnaround 

For self records I can usually turn work around Monday to Friday within 24 - 48 hours.


Fees

I usually charge a BSF ( basic studio fee ) for recording, editing and delivery. For some clients this will be the whole fee. I can normally record up to 2000 words in an hour with a minimum charge of one hour. Editing beyond this hour , to a guide voice , to picture, or to time codes is free for the first 750 words. Beyond this, editing is charged at £35.00 per hour. My BSF is usually £250.00 an hour for corporate and commercial jobs, including studio, with no charge for live IP links.


I don’t charge a BSF generally in the following sectors: 


E- learning. Fees can be calculated on a per word rate. Please ask, but a guide rate is 12.5p per word with a minimum fee of £50.00


IVR Prompts. Please ask for rates. 


Audio books can be calculated on a per finished hour rate. Please ask for rates.


Usage 

Usage is applied for broadcast TV and radio ads , and for paid for online advertising ( Youtube Preroll, Facebook and Instagram as examples ) and is paid in the form of a buyout. The amount of the buyout depends on the exposure (or reach) , duration and mediums through which the recording is transmitted to the public (or to a targeted B2B audience)


In the UK for radio commercials, Spotify/Acast/targeted streaming ads, I work for the current Equity negotiated IR rates where the contracting client is either one of the radio groups or a sub contractor.


For network radio ads commissioned by an advertising agency in the UK, please contact my agent. 


TV commercial rates are calculated using the guidelines provided at: www.usefee.tv


For network TV ads commissioned by an advertising agency in the UK, please contact my agent. 


Usage will not be applied to the following types of work:

IVR 

E-learning 

Animatics

Tests 

Demos

Explainer or corporate videos

-where the video will only be viewed by the staff, or contractors of the commissioning client. Sometimes the license for this kind of recording is known as an “internal only” license. 


Package deal for explainer and business videos

I offer a competitive in-perpetuity package rate  for non broadcast,  online only explainer and business videos for micro businesses or SMEs, which will not be marketed with paid for advertising, which can be embedded in up to 3 urls owned by the end customer and which can also be uploaded to a client’s Youtube or Vimeo channels for sharing via the end client's own social media accounts . This is a popular package. As an example, an up to three minute video costs £275.00 , including editing to picture and one round of small revisions. A full re-record , due to script revisions, is charged at 50%. . If I’ve made a mistake ( and hopefully I won’t !) , re-recording is free. Bulk rates for repeat business can be discounted. Variations to the license are by negotiation. 


Payment terms

Payments terms are normally 30 days. For first time overseas clients I may ask for full or partial payment up front.

Payments can be made via bank transfer, Paypal, or Transferwise


Licensing 

The rule of thumb for a buyout license is that the shorter the term and the more specific the details about the license restrictions, the less it costs. Basically the more information offered at the start of the negotiation, the better it is for both parties. 


In Perpetuity Licensing

Sometimes clients request an in perpetuity “all rights” license for recordings. This type of license can get complicated to create. As I am a resident of the UK and live in England, the licenses I grant are assumed to be subject to English law. Importantly this means that I am unable to waive the performer’s equitable remuneration (or “ER” ) right, set out in the UK Copyright Act for sound recordings . This right lasts for at least 50 years and is non assignable ( other than by death ) under the act, which means that I couldn’t grant this right even if I wanted to. There is also an obligation for both contracting parties, under the WIPO International Beijing Treaty, regarding performers ER rights in audio visual works ( only in countries to which the law has been applied ). This legislation came into force on the 28th April 2020. 


Details here:


http://www.legislation.gov.uk/ukpga/1988/48/section/182D

http://fia-actors.com/fileadmin/user_upload/News/Documents/2014/Sept/BTAP_Manual_EN.pdf

https://www.wipo.int/treaties/en/ShowResults.jsp?lang=en&treaty_id=841

 

Tel: +44 07958 451750

Worthing, UK

©2020 by Marcus Hutton.